I wear alot of hats around here. PR is one of them these days. The challenge is being in the right place, at the right time, with the right stuff, and the right spin that the writer/editor/publisher/blogger needs for what they're working on that particular day. The stars REALLY have to be in almost perfect alignment for that to happen. But when it does...OH BABY, does it make it all worth while!Christine Esposito, a writer for Happi.com, was looking for interesting green baby products to write about. I happened to notice her post on HARO (HARO stands for Help A Reporter Out and is a great site for matching up the people who need content and those of us who want to get our content out there, even if it's just by association to an unrelated topic) I responded to her post, we went back and forth a few times and today, Bottoms Up Baby Wipes were the headline "Featured Content" online exclusive on Happi.com!
Says Christine in her opening paragraph, "Lesley Mattos’ children are all grown up, but she hasn’t stopped thinking about diaper changing—and the havoc it can wreak on the environment. This San Francisco mom is doing her part to green diaper duty with the Bottoms Up Baby Wipes Kit, which features reusable baby wipes and relies of essential oils rather than chemicals."
Happi.com is the internet compliment to the 37 year old monthly print publication which covers soaps, detergents, cosmetics & toiletries, waxes and polishes, insecticides, aerosols and related chemical specialties, for people involved in the personal care, household, industrial and institutional fields. Hopefully our online placement will raise awareness about our product and allow alot more moms to green up in the baby wipe department! Thank you Christine!
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